A fresh approach to website design and development
We provide website design and development from our home base on the Kāpiti coast, near Wellington.
We simplify digital communication for small businesses – building websites that work for NZ small business – helping you attract the clients you really want.
Getting clear on what that looks like is all part of Aims’ creative brief process and Yvonne will take you through this step by step. You’ll be enjoying your new website and the business it generates before you know it.
Process and communication are key to the success of your web project and Yvonne draws on her vast experience in both the creative and business fields to deliver digital solutions that match your business goals.
User Experience design is all about making your website intuitive – not just in the flow and navigation, but about what shows up, when. This requires a clear understanding of what you really wish to achieve in your business.
This is the ‘look and feel’ of your website. How the buttons react when you touch them, how the layout responds to different screen sizes. It’s the interactivity. At Aim, we like to keep it simple and smart.
Aim Creative continue to develop their processes to help keep projects on time. We understand the time challenges with running a small business and these processes support you in receiving a great website – on time.
As a small business, we understand how challenging it can be to extract the essence of what you want to achieve in your business. We believe we provide a good balance in getting the content needed for your website – without hassling you!
design and photography
Aim Director Yvonne van Leeuwen worked as a professional photographer for a decade prior to completing her degree in Digital Design. The combo of these fields is a huge asset in creating the right content for our clients to support their website development.
Frequently asked questions
What is your process for building new websites?
The most important part of this process is that all parties are very clear on what the desired outcomes are for their website. So we spend time on getting the design brief accurate. A proposal with pricing and terms is submitted.
Once this is agreed, we’re onto phase one. We clearly outline the pages required to achieve the design brief requirements – along with their suggested flow. Once this is established, we create up to two design iterations for the overall look of the site. After agreement, we gather as much content and copy as possible from you, then build out the site. This goes back to you for review and fine tuning, we then undertake the Go Live process.
Finally, once the site is live, we complete your Google set-up, organic SEO and FAQ Schema (if included in proposal). We provide you with training to get you underway with managing your own site content.
How long does it take to design and build a new site?
This is very much dependent on how clear you are on your desired outcomes for your website! And on how much content needs to be created from scratch. If you have a clear vision, content ready to go, we can turn a small site around in under two weeks, including revision time. Some clients take a year!
Don’t despair if you find it challenging to articulate the uniqueness of your business. We have access to talented copywriters who can talk you through strategic questions to gather the copy for your site.
We can create video, photography and branding elements for your site – in house, helping you get a quicker turn-around and a more consistent design look and feel.
what else do i need to do to get my site discovered by Google
At Aim, we will set your website up with an organic search engine optimisation (SEO) plug-in. We will populate the main pages with SEO, to give you a framework to copy for the remaining pages. We offer an (optional) basic FAQ Schema set-up on your home page. We will set up your Google suite.
If you are a predominantly ‘online’ business we highly recommend you to engage the services of an online marketing specialist once your site is live – to further enhance your rankings. We can point you in the right direction here!
what other costs might I incur along the way to my finished website?
We aim (!) to include all the additional resources in our initial proposal to you, however sometimes projects begin and then you realise that you want to change focus (going through any business branding process is a great clarifier!). So changes to the agreed proposal may incur additional costs. We are very flexible and will do all we can to accomodate these changes.
Other additional costs may be in content development, ie; photography, re/branding, videography, copywriting. Usually these are included to a value in the initial proposal. Another additional cost could be in engaging an online marketing company to assist you in improving your brand awareness and online ranking.